Enterprising

Public Service Announcement (PSA)

 

BACKGROUND

A public service announcement is designed to inform and educate people, not sell a product or service, like a commercial does. Its goal is to change public opinion and raise awareness on important issues. 

 

TASK – The “Persuaders”

As a public relations specialist at your local water district you have been assigned with creating a video to encourage people to conserve water. Create a plan for your video using the facts below. Be creative by adding props or other ways to engage your audience with your message. Your plan must include 3 key facts and your video can be no longer than 90 seconds. 

 

KEY FACTS

  • Each American uses an average of 88 gallons of water a day at home.
  • The average family can waste 180 gallons per week (9,400 gallons a year) from leaks.
  • Turning off the water while brushing your teeth can save up to 8 gallons of water per day, which is nearly 3,000 gallons of water per year. 
  • We can all use at least 20% less water by installing water-efficient fixtures and appliances. 
  • The average family can save 13,000 gallons of water and $130 in water costs per year by replacing all old, inefficient toilets.
  • The average family spends more than $1,000 per year in water costs, but can save more than $380 a year from retrofitting fixtures.  

RECORD

  1. Login to Flipgrid (link provided at end of instructions).
  2. Using Flipgrid, login with your Microsoft ID and password (- – – – – -@live.cvesd.org).
  3. Scroll down and click on the red record button.
  4. Record your sales pitch. 
  5. When you’re done, it will prompt you to save your video with a selfie, and to give it a title. Use this format:
    • Your first name, teacher, hashtag school name
    • For example: Joe S. – Mrs. Bystrak – #Loma Verde

Here is the link to Flipgrid:  https://flipgrid.com/4a68fc9a

 

REFLECT

In your notebook, reflect upon what you enjoy or do not enjoy about trying to persuade or lead others towards a goal.  

 

CLEAN UP

Log out of your account, erase any notes on your whiteboard table. 

 

RIASEC CAREER CONNECTION

Click on the following career titles to learn about careers that align with this topic:

Public Relations Specialists

Management Analysts

 

 

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